About

I’m Farzam. I design digital products for a living, and I’ve been doing it for more than ten years.

I started out as a front-end developer, moved into visual design, and then into product design, where I’ve stayed. That start in code never really left me. If something can be built, I usually want to try building it myself before I ask someone else.

Why I started building with AI

A lot of everyday work is repetitive. You check the same things, write the same messages, copy the same information from one tool to another. None of it is hard. It just takes time you’d rather spend on the work that matters.

So I started handing those jobs to Claude, one at a time. Some attempts were useless. Some needed five rewrites before they did anything useful. A few worked so well that I now can’t imagine doing that task by hand again.

This site is where I keep what I learn along the way.

How I build

• Small first. One task, one agent. If it works, I make it bigger. If it doesn’t, I haven’t lost much.
• Honest about limits. Every tool here has things it gets wrong. I’d rather tell you than have you find out the hard way.
• Plain language. No jargon you need to look up. If I can’t explain it simply, I don’t understand it well enough yet.
• Built for real work. Everything I share is something I’ve used myself, not a demo made for a screenshot.

What you’ll find here

The blog explains how things work, step by step. The free kits are small versions you can set up quickly and try on your own work. The full kits go further, with more templates, setup guides and updates.

Say hello

If you’re building something similar, or one of the kits doesn’t work the way you expected, I’d like to hear about it. Send me a message on Instagram or LinkedIn.